Sales & Marketing
Companies using The TankSure® Program have access to customized sales letters for each equipment sales opportunity identified. Each letter clearly articulates why the homeowner should consider the home comfort system improvement. Each letter includes a diagram of the recommended upgrade and a clear call to action. The process typically identifies $2.35MM in target revenue per 1,000 heating systems inspected.
"After a mild winter and oil sales down, we realized we were heading into a rough spring on the service side of things. Thankfully, since implementing our TankSure® targeted marketing database, we have been able to identify over $1.3 million in sales opportunities in just one year. This program has given our hard working technicians and service department peace of mind knowing we will have additional work moving forward for a long time - and we have closed $100,000 of these targets so far."
-Joe Murray, Service Manager, Griffith Energy, Rochester
"Through ServiceEdge™, we were able to generate thousands of dollars in service revenues with thousands more still available for future marketing. We are grateful to know that we have a queue of service work in our ServiceEdge™ database to rely on when service repairs are typically slower."
-Marcia Booth, Vice President, Main Care Energy
"The TankSure® Equipment Sales process has been essential to our service department this spring! A recent mailing that targeted buried fuel lines in concrete has kept our staff busy during a period where other service work was almost nonexistent. The TankSure® marketing process has proven to be a great tool for identifying equipment issues and communicating those to our customers in a timely and professional format."
-James G. Deiter, Vice President, Deiter Bros.
"The TankSure® Program has been essential in generating sales leads in a traditionally slow time of the year for sales. Corrective Action tank leads and seasonally targeted Equipment Sales mailings have accounted for over $20,000 in sales in the months of February and March. With over $1,200,000 in remaining identified sales targets, I look forward to utilizing TankSure®'s marketing process to ensure sales in months to come!"
-Glen Dufour, HVAC Sales, Superior Plus Energy - Howard Division
"By including the TankSure® Program in both the price of our Service Agreements and Tune-Ups, we have been able to enroll the majority of our customers in this program. This has helped us increase our service margins and generate service work. Boston Environmental's onsite presence has helped us every step of the way. From technicians to billing, their team has worked with virtually every part of our company. The marketing services Boston Environmental provides have really helped us increase our service revenue!"
-Mike Estes, Owner, Estes Oil & Propane
